Why We Built a Home Services Marketplace on WhatsApp

The Problem with Home Service Apps

Every year, a new app launches promising to "fix" home services. Download the app. Create an account. Fill in a form. Upload photos. Wait for quotes. Check back later. Maybe get a response.

It's a lot of friction for something that should be simple: "I need a plumber."

We looked at how people actually communicate in Ireland. The answer was obvious.

Everyone's Already on WhatsApp

In Ireland, WhatsApp isn't just a messaging app — it's the default communication channel. Your family group chat, your sports club, your local community group. It's where real conversations happen.

So we asked ourselves: what if you could find a trade the same way you'd ask a friend?

That's exactly how HomeSorted works. Open WhatsApp. Message Emma. Describe your problem in your own words — or send a photo, a voice note, whatever's easiest. Emma handles the rest.

No App Downloads, No Forms

This matters more than you might think. The average person has 80 apps on their phone but only uses 9 daily. Asking someone to download a new app just to find a plumber is asking too much.

With HomeSorted, the barrier to entry is literally zero. If you have WhatsApp (and 95% of Irish smartphone users do), you already have everything you need.

AI That Actually Helps

Emma isn't a simple chatbot with canned responses. She understands natural language, can extract job details from a photo description, and knows when to ask clarifying questions versus when to just get on with it.

In an emergency — burst pipe, no heating, power cut — Emma shifts into a calm, action-first mode. No unnecessary questions. Just: "We're on it. We're contacting emergency trades near you right now."

The Same Works for Trades

Casey, the trade-facing AI, works the same way. Job offers arrive via WhatsApp with all the details a trade needs to make a quick decision. Accept or decline in one tap. No logging into a dashboard, no checking an app.

Trades who respond quickly win more jobs. And because Casey makes responding effortless, our average response time is under 15 minutes.

What's Next

We're keeping it simple. No apps to download, no portals to log into — for homeowners and trades alike, everything runs through one WhatsApp conversation.

Just message Emma.

Your home, sorted.